OPEN MIKE FROM JOHN ALTENBERN
Don’t Bet Against Local TV Advertising
Local TV is facing a brutal quarter ahead, but the industry has shown creativity and endurance when dealing with past downturns. There’s every reason to believe it will do so again, and its first efforts are already visible.
OPEN MIKE BY JOHN ALTENBERN
How To Win Your Place On The Mobile Screen
CJ&N President John Altenbern: Research shows that the battle for real estate on mobile phones is tightening. You don’t want your station’s app to be one of those that doesn’t get used — or worse yet, is deleted. In the local news business that means you must win that fight on the mobile screen. It’s win-or-lose. Here are six suggestions on what can do to win.
