Local TV is facing a brutal quarter ahead, but the industry has shown creativity and endurance when dealing with past downturns. There’s every reason to believe it will do so again, and its first efforts are already visible.
CJ&N President John Altenbern: Research shows that the battle for real estate on mobile phones is tightening. You don’t want your station’s app to be one of those that doesn’t get used — or worse yet, is deleted. In the local news business that means you must win that fight on the mobile screen. It’s win-or-lose. Here are six suggestions on what can do to win.