After decades of working to interest advertisers in the Masters, NCAA March Madness, Sunday NFL games and, most recently, this year’s Super Bowl, John Bogusz has thrown his last pass to Madison Avenue. The CBS Sports ad-sales chief, who has been at the Paramount Global-backed network for more than 26 years, is expected to leave his role as executive vice president of sports sales following one more NCAA tournament and Masters golf competition, according to an internal memo.
NFL Remains Top Draw For Advertisers
Fall’s upfront would have been a lot worse were it not for leveraging NFL packages with advertisers, and the league continues to pull them in in all sizes.
Cautious Ad Spenders Open Their Wallets For March Madness
March Madness is expected to rake in more than $1 billion for TV partners CBS and Warner Bros. Discovery as it plays out from March 14 until the winning team is crowned on April 3. “March Madness gives advertisers audience levels they cannot find anywhere else,” says one buyer.
