NextGen TV’s revenue is likely to come from wholly different services than traditional linear programming, according to technology executives on a panel at TVNewsCheck’s TV2025 this week. Broadcasters need to think of 3.0 as “an entirely new platform” to realize its monetization potential, says BIA’s Rick Ducey. Read the story and/or watch the full video above.
Around 10 markets should be on-air with 3.0 broadcasts by the end of the third quarter and perhaps 20 by year’s end, according to representatives of Pearl TV and BitPath. Broadcasters are also exploring the full capabilities of the NextGen standard with several new initiatives this summer, including the launch of a NextGen-capable smartphone and a trial of advanced alerting capabilities in Washington, D.C. Above, one of the six 2020 LG OLED sets that have earned the NextGen TV logo from the Consumer Technology Association.
The newly-rechristened NextGen TV will start showing up in working sets at January’s CES with launches slated for the top 40 markets. But a ramp up to revenue will be slow going with advocates saying revenues are at least five years away. The TV2020 panel on the topic comprised (l-r): Anne Schelle, Pearl TV; John Hane, Spectrum Co.; and Joe Chinnici, Public Media Group. (Photo: Wendy Moger-Bross)
Executives driving ATSC 3.0’s implementation take on its costs and potential profits at TVNewsCheck’s annual TV2020: Monetizing the Future conference in New York in October.
Broadcasters are capitalizing on that simple equation as they try to squeeze every last advertising dollar out of their 6 MHz channels through multicasting. Hopped-up encoders and advanced video compression have also facilitated channel sharing in the wake of the incentive auction and will come in handy for stacking legacy ATSC 1.0 signals as broadcasters roll out ATSC 3.0.
John Hane: “It’s a complicated series of laws, regulations and court decisions that spurred the rapid growth of pay-only platforms, weakened profits (and caused significant losses) for broadcasters and resulted in necessary cost cuts in almost all aspects of their business.”
The lawyer and former tech executive John Hane is a solid choice to lead Sinclair and Nexstar’s new Spectrum Co. He knows spectrum, he understands business and he clearly shares those groups’ passion for the non-broadcast potential of spectrum once enhanced and amplified by ATSC 3.0.
He will oversee the nascent Spectrum Co., the ATSC 3.0 spectrum consortium founded by Sinclair and Nexstar to promote “spectrum utilization, innovation and monetization by advancing the adoption of the ATSC 3.0 transmission standard across the broadcast industry.”
What if you could buy a 50-inch television, mount it anywhere in your house, and receive dozens of channels on it for free and without any futzing around? What if most or all broadcast signals, in their native form, were easily receivable on tablets and smartphones?
Washington communications attorney John Hane walks us through how the just-authorized broadcast TV spectrum auction may play out. He explains what the FCC has to do, how it may proceed, the vagaries of the whole process and points out what broadcasters should be wary of.
As part of an NAB Show panel on the FCC’s spectrum plans, Post-Newsweek President Alan Frank says the proposal to auction spectrum to aid broadband is not so much how such a voluntary auction will affect the minority of broadcasters who choose to participate in it, but rather how it will affect the majority who choose not to. And then there’s that word “voluntary.” “I had the honor of serving in the Army and I understand voluntary,” Frank said. Responding was FCC Media Bureau Chief Bill Lake, who promised that it was not the FCC’s intention to degrade TV service in any way.
The controversy over Time Warner Cable’s plan to distribute cable programming on tablets has implications for broadcasters. Like many cable programmers, most broadcasters don’t have all the rights needed to distribute programming on the Internet. Also, viewing on tablets is unmeasured. Do you want your station’s viewing shifting to unmeasured devices?