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Harrobin Named CMO Of NBC’s Content Agency

TVNewsCheck | by TVNewsCheck

NBCUniversal’s Content Innovation Agency (CIA) today appointed marketing and advertising executive John Harrobin as chief marketing officer. Harrobin will oversee the strategy, development and implementation of all marketing and creative content activities for the company’s advertising sales division. He will report to Linda Yaccarino, chairman, advertising sales and client partnerships, NBCUniversal. Under Harrobin, NBCUniversal’s marketing […]