JESSELL AT LARGE

Don’t Take Presidential Dollars For Granted

An organization called National Popular Vote is trying to convince state legislatures to award their electoral votes not on the basis of the popular votes in their state as they now do, but rather on the national popular vote. If NPV can persuade states representing 270 electoral votes to join in, the national popular vote would pick the president. That would mean that today’s presidential swing states (and their TV stations) would be collateral damage as candidates and their backers shift TV ad dollars to national networks. Any local broadcaster that is penciling in big gobs of presidential money in 2016 would be wise to keep an eye on NPV.