CONTENT AND COMMUNICATIONS WORLD

TV Giving Way To 2nd Screen For Live Fare

Huffington Post CTO John Pavley says that while consumers today use smartphones and tablets to access more recorded information than live content, that should change within six to 12 months. And, he adds, content providers and distributors should embrace the change, not only by making live content accessible but also embracing the “fifth column” — primarily the people who comment and chat online — by giving them an arena in which to interact.