An Upbeat Take On 2013 Ad Spending

STRATA, which produces media buying and selling software and monitors the deals that are made through it, says that the new year has started out stronger than many are forecasting. “We are already 3% to 5% ahead of 2012, which is interesting because there is no political advertising to support the ad economy this year,” says John R. Shelton, STRATA president-CEO.