Jon Steinberg & Cheddar: An OTT Success Story

Jon Steinberg built his OTT business news channel Cheddar into a business that Altice purchased in April for $200 million. Now he’s president of Altice News, a unit that now includes, in addition to Cheddar, News Twelve and I24 news, an international news network. At TVNewsCheck’s OTT News Summit, he talks about how he realized there was a market for the younger-viewer-focused Cheddar, how the channel’s distribution model and programming strategy works, what its audience data reveals, discoverability and more.