Media Agencies Join Programmers In Setting Measurement Standards

The top media buying agencies have joined with most major programmers in setting standards for currency-level media measurement and the key measurement companies have been invited to be certified that they can meet those standards. GroupM, Publicis Media, Omnicom Media Group, IPG Mediabrands and RPA have become part of the working group that will be making decisions and certifying vendors for the U.S. Joint Industry Committee (JIC) on media measurement. Roku is the first streamer to join.