Top technologists from Fox Corp., Tegna and Sinclair, along with cutting-edge content creators, unpack how generative AI will play an instrumental role in future production in a panel at TVNewsCheck’s Programming Everywhere conference at the NAB Show on April 14. Register here.
News Organizations Find ‘Pure Gold’ In Their Archives
Executives from The Weather Channel, Fox News and Capitol Broadcasting have rolled up their sleeves and dived into their organizations’ deep and messy archives. They told a panel at last week’s Programming Everywhere event that doing so has yielded untold — and very monetizable — treasures. Pictured (l-r): Nora Zimmett, The Weather Channel; Sam Peterson, Bitcentral; Jon Accarrino, Capitol Broadcasting; and Ben Ramos, Fox Archive. (Alyssa Wesley photo)
Executives from Fox News, The Weather Channel, Capitol Broadcasting and Bitcentral will explain how they’ve delved into their archives to unearth content for new shows and lucrative licensing opportunities in a panel at TVNewsCheck’s Programming Everywhere conference at the NAB Show in Las Vegas on April 16. Register here.
Live, Free And Easy Top Viewers’ OTT News Desires
Streaming executives from CBS News Digital, Fox Television Stations, Gray Television and KSL Salt Lake City say live and local content, good UX and quality control are key factors in finding and retaining audiences in the highly competitive OTT space.
TVN Focus On Advertising | Local OTT Ad Sales Gaining Traction
Local broadcasters are making headway getting advertisers on board with their nascent OTT platforms, drawn by OTT’s targetability and sponsored content opportunities. However, obstacles still abound from finding a common sales language for the platform to a lack of overall standards and major issues with the ad stack. Above: KSL Salt Lake City put together a six-part series called Ski Lessons with Andy Phillips, who is a local Olympian skier. The series was sponsored by car dealers along with a ski resort and Ski Utah. (Source: KSL)
How To Develop New Revenue Streams
Broadcast executives will discuss emerging strategies for diversifying their core revenues at TVNewsCheck’s annual TV2020: Monetizing the Future conference in New York in October.