TVN FOCUS ON SALES
TVN Focus On Advertising | Local OTT Ad Sales Gaining Traction
Local broadcasters are making headway getting advertisers on board with their nascent OTT platforms, drawn by OTT’s targetability and sponsored content opportunities. However, obstacles still abound from finding a common sales language for the platform to a lack of overall standards and major issues with the ad stack. Above: KSL Salt Lake City put together a six-part series called Ski Lessons with Andy Phillips, who is a local Olympian skier. The series was sponsored by car dealers along with a ski resort and Ski Utah. (Source: KSL)
TVN’S TV2020 CONFERENCE
How To Develop New Revenue Streams
Broadcast executives will discuss emerging strategies for diversifying their core revenues at TVNewsCheck’s annual TV2020: Monetizing the Future conference in New York in October.
Two broadcasters, an ad rep firm CEO and a leading industry consultant will address how TV station groups can profit from licensing their content to skinny bundles and selling advertising over the top during a session to be presented at TVNewsCheck’s TV2020: Monetizing the Future conference.
