Streaming executives from CBS News Digital, Fox Television Stations, Gray Television and KSL Salt Lake City say live and local content, good UX and quality control are key factors in finding and retaining audiences in the highly competitive OTT space.
Local broadcasters are making headway getting advertisers on board with their nascent OTT platforms, drawn by OTT’s targetability and sponsored content opportunities. However, obstacles still abound from finding a common sales language for the platform to a lack of overall standards and major issues with the ad stack. Above: KSL Salt Lake City put together a six-part series called Ski Lessons with Andy Phillips, who is a local Olympian skier. The series was sponsored by car dealers along with a ski resort and Ski Utah. (Source: KSL)
Broadcast executives will discuss emerging strategies for diversifying their core revenues at TVNewsCheck’s annual TV2020: Monetizing the Future conference in New York in October.