The emerging tools require much data harnessing, training and software improvements, among other issues, but the upside is enormous, industry leaders said at a TVNewsCheck webinar last week.
Executives from the E.W. Scripps Co., Dentsu, WABC New York and WideOrbit will look at how leading media buying agencies are targeting beyond traditional demographics in a TVNewsCheck Working Lunch Webinar on July 28. Register here.
The veteran television sales executive moves to ABC’s flagship station in New York, succeeding Scott Simensky.