TVN FOCUS ON ADVERTISING
Optimization And Segmentation Shine With Promise For Spot Ads
The emerging tools require much data harnessing, training and software improvements, among other issues, but the upside is enormous, industry leaders said at a TVNewsCheck webinar last week.
Executives from the E.W. Scripps Co., Dentsu, WABC New York and WideOrbit will look at how leading media buying agencies are targeting beyond traditional demographics in a TVNewsCheck Working Lunch Webinar on July 28. Register here.
DMA 1: NEW YORK
Jon Camera Named WABC Head Of Sales
The veteran television sales executive moves to ABC’s flagship station in New York, succeeding Scott Simensky.
