Q&A WITH JON COGAN & BRAD ADGATE
What Media People Want From Nielsen
It’s certainly no secret that media people have beefs with Nielsen, and every so often they like to clear the air. Last week the American Association of Advertising Agencies released a white paper asking Nielsen to address problems with the paper diary system that’s currently used in 154 markets. The paper came from a committee co-chaired by Annalect’s Jon Cogan and Horizon Media’s Brad Adgate. Cogan and Adgate talk about changes they’d like to see from Nielsen, why Media Rating Council involvement is needed, and whether we’ll ever see electronic meters in every market.