Marybeth Strobel and Greg Regis lead agency-focused teams, while Jon Diament heads sports sales.
TVN FOCUS ON ADVERTISING
Cautious Ad Spenders Open Their Wallets For March Madness
March Madness is expected to rake in more than $1 billion for TV partners CBS and Warner Bros. Discovery as it plays out from March 14 until the winning team is crowned on April 3. “March Madness gives advertisers audience levels they cannot find anywhere else,” says one buyer.
TVN FOCUS ON ADVERTISING
In Challenged Ad Climate, Sports Advertising Continues Growth
Projections for ’23 suggest an $18 billion-plus sports advertising business with potential growth of 15%-20% as the business remains a bulwark against streaming’s fragmented sports landscape.
