Jon Steinberg, the CEO and founder of the OTT business news streaming service Cheddar offers insights into his experience building the company, what the acquisition means for him and his role, and how his company has excelled in streaming video. Also, how new programming channels no longer get paid subscriber fees by cable operators of VMVPDs. This interview comes from the OTT News Summit that was hosted by TVNewsCheck.
Jon Steinberg is CEO and founder of Cheddar, a two-year-old OTT business news service. “He has vital lessons to share with the industry, from branding and content decisions resonating with younger viewers to monetization strategies, including OTT bundles, essential for survival in the OTT space,” says TVNewsCheck Publisher Kathy Haley. The first OTT News Summit in New York on June 11 will explore all elements of the OTT value chain for news organizations.
Jon Steinberg, BuzzFeed’s president and chief operating officer, claims the site is an increasingly important source of hard news for young people, in an appearance at the MIPCOM conference in Cannes today. “We feel strongly that traditional media have given up on young people, and have not made a commitment to tell stories that are interesting for people under 40 or 50 years old,” Steinberg says.