Speaking at the Cannes Lions advertising festival on Wednesday, BuzzFeed Chief Executive Jonah Peretti said the company is now actively exploring ways to bring the BuzzFeed brand to television sets. The challenge, according to Peretti, is in figuring out how to adapt BuzzFeed’s approach and digital strengths for the analog world.
Jonah Peretti
April 25, 2024
Editor on Duty: Mark K. Miller
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