VideoAmp Hires Omnicom’s Steuer

Video/TV advertising measurement company VideoAmp has hired Omnicom Media Group’s Jonathan Steuer as EVP of TV strategy and currency. In this new position, Steuer’s responsibilities will include developing new cross-media platform measurement — a “currency-grade transaction-ready TV dataset” for media buyers and sellers, delivery providers and other vendors. This would include all areas that involve linear TV, OTT, digital and walled gardens.