Talking TV: NBCU Gets More Immersive In New Ad Types

TVNewsCheck‘s Michael Depp talks with NBCUniversal’s Josh Feldman, CMO, and Collette Winn, VP of commercial innovation, about new ad types from the company that envelop consumers more than ever before and venture deep into the metaverse with iterations for both national and local advertisers.

NBCU Appoints New Network Partnerships EVP

NBCUniversal today named Josh Feldman to the newly created role of EVP, network partnerships, reporting to John Harrobin, chief marketing officer of NBCUniversal’s advertising sales division. Feldman will lead the network partnerships group whose goal is to drive revenue across the entire portfolio through strategic sponsorship opportunities. He will be responsible for partnering with the […]


Why Do TV Nets Discount Online Audiences?

As technology progresses, business models change. Consumer habits make way for new avenues to watch media. And yet, it seems that even with the rise of the internet, there has been a rather lethargic embrace of an ever-expanding online audience from the broadcast networks.