NBCU Appoints New Network Partnerships EVP

NBCUniversal today named Josh Feldman to the newly created role of EVP, network partnerships, reporting to John Harrobin, chief marketing officer of NBCUniversal’s advertising sales division. Feldman will lead the network partnerships group whose goal is to drive revenue across the entire portfolio through strategic sponsorship opportunities. He will be responsible for partnering with the […]

COMMENTARY BY JOSH FELDMAN

Why Do TV Nets Discount Online Audiences?

As technology progresses, business models change. Consumer habits make way for new avenues to watch media. And yet, it seems that even with the rise of the internet, there has been a rather lethargic embrace of an ever-expanding online audience from the broadcast networks.