In Amsterdam this week, there was plenty of talk about broadcasters’ ongoing transition to IP and the cloud, along with the supply chain issues and labor shortages hampering it, but most people were too grateful to see old friends, colleagues and clients to complain.
Vendors are emphatic that content metadata holds myriad value for broadcasters, increasing video’s findability and searchability, tracking rights and protecting against deepfakes and using AI to make the entire process easier. Above: An example of using machine learning to identify objects in video with correlating time markers. In this way, users can search across video with increasingly sophisticated queries such as “2 Persons + 7 Cars” to show all matches across an entire content library.
Vendors are enriching their quality of service and quality of experience offerings to appeal to broadcasters, for whom sub-par viewing experiences are not an option. Above: Anupama Anantharaman, vice president of product management at Interra Systems, at the 2022 NAB Show with the Orion real-time monitor dashboard for QOS (Photo by Jennifer Pallanich).
Broadcasters are embracing IP workflows as a “ramp to the cloud” and are still contending with variable costs and concerns over security, latency and interoperability, not to mention the different skills that labor must bring to bear. However, IP workflows can bring benefits like scalability, flexibility and security to broadcasters, such as NBCU Boston (above).
Unlike studios and streamers, U.S. and international broadcasters have been reluctant to embrace the Interoperable Master Format. Their move to UHD programming and gradual operational shift to the cloud may change that.
Tedial, an independent MAM technology solutions specialist, has promoted Julian Fernandez-Campon to chief technology officer, effective immediately. In this new role, Fernandez-Campon will be responsible for overseeing R&D, operations and customer support, working closely with the chief sales and marketing officer, and CFO to ensure that the company’s strategy aligns with industry changes and market […]
Julián Fernández-Campón, director of architectural solutions at Tedial, an independent MAM technology solutions specialist, will share the benefits and considerations of adopting IMF in Media Asset Management Systems with attendees of the HPA 2018 Tech Retreat. Fernández-Campón’s presentation, titled “How Adopting IMF in MAM Systems Results in Greater Efficiency and Lower Costs” will take place on Wednesday, Feb. 21, […]