The buy and sell sides need to come together to determine how best to measure converged audiences, executives from Nexstar, Sinclair and Fox Television Stations said during a TVNewsCheck panel last week.
Executives from CBS, Sinclair and Fox Television Stations will discuss how they’re preparing to take advantage of a strong 2024 in ad sales after 2023’s powerful headwinds in a panel at TVNewsCheck’s TV2025: Monetizing the Future conference at the NAB Show New York on Oct. 25. Register here.
Fisher Communications has hired Justin Lewis as its new director of research. Lewis is an experienced research professional with an extensive knowledge of market research sampling techniques and methodology, a […]
