The seller is Trans Amerca Broadcasting Corp., according to the FCC filing.The buyer is Aperio Communications Broadcasting Corp, which is controlled (70%) by HME Equity Partners LLC,. Its members include Seth Ellis, Grant Hill, David Ellis and John Morgan of Orlando, Fla.; Brian Panish, of Los Angeles; and James Messina of Washington, DC. Kalil & Co. brokered the deal.
Stations started dabbling with inserting newscasts into their diginet subchannels about five years ago and they say they expect the practice to become more pervasive as more stations recognize the revenue and promotional potential. Among the experiments is producing newscasts that air at non-traditional times — 7-9 a.m. or 9 p.m. — when primary channels are airing network programming.
In Fresno, Calif., media players are vying for a portion of an online advertising business that is expected to grow 70% in the next three years. While daily Fresno Bee is the market’s leader, TV stations and pureplays are all trying innovative ways to secure a piece of the action.