The total set a new record for political ad spending on local broadcast television for any election cycle, according to TVB.
New projections from Kantar Media/CMAG show $2.4 billion in political spending to come to TV stations in 2018, up 14% from the 2014 midterms. Projections for cable are 41% growth from $600 million in 2014 to $850 million next year.
