5 Firms Pioneer 3.0 Audience Measurement

At the Phoenix Model Market next-gen TV pilot project, Comscore, Kantar Media, Nielsen, Verance and Yotta Media Labs are studying how ATSC 3.0 can provide broadcasters with more granular and more actionable information since it offers many measurement options.

TVN TECH

Broadcasters To Unveil 3.0 Rollout In 30+ Markets

Spectrum Co. and Pearl TV are expected to jointly announce ATSC 3.0 launches involving some 150 stations in 30 markets during next week’s gathering in Las Vegas. Their goal is to build a national footprint that will let broadcasters better compete with wireless companies and OTT providers while spurring the development of 3.0-ready TV sets and other consumer devices.

Super Bowl Ad Rates Soared 87% In 10 Years

Rates for a 30-second ad during the Super Bowl have climbed 87% since 2008 despite a significant uptick in the number of spots and the length of ad pods, according to an analysis by Kantar Media. Brands paid an average of $2.8 million for an ad in 2008, but last year that number exceeded $5 million.

Kantar: Strong Synergies For TV, Facebook

A new Kantar report finds that all channels benefit from synergies, but some work particularly well together — with the strongest combinations between TV and Facebook and TV and outdoor.

Kantar: Super Bowl LI Most Cluttered Ever

The overtime contest contained 51 minutes and 30 seconds of advertising and promos; ads accounted for 23% of the total broadcast. Anheuser-Busch InBev was the top advertiser with 3:30 minutes of ad time. Auto was the lead category during the game, accounting for 8 spots and 7:00 minutes of ad time. Marketers sharply reduced their use of 60-second+ ads, perhaps as a concession to the rising cost of ad time. Only 14 spots were at least this long, the fewest since 2011.

Kantar Taps Bhatia As North America CEO

Manish Bhatia will take on responsibility for the management of all of Kantar Media’s U.S. services, including advertising intelligence, TGI (Target Group Index), SRDS and Kantar CMAG.

Media Research Industry Poised To Realign

With all eyes peeled toward financial questions surrounding one of the largest media researchers — comScore — another biggie, Germany’s GfK, reportedly has put itself on the block.

March Madness Ad Rev Tops $8B Since 2006

New research from Kantar Media shows that the NCAA Division 1 Men’s Basketball tournament is now second only to the NFL playoffs as the most lucrative post-season playoff franchise.

TVB FORWARD

Local To Get $3.3B In Political In 2016, But…

Political candidates and advocacy groups will be spending $3.3 billion on local TV next year, but it will not be evenly distributed across the industry, forecasts Steve Passwaiter of Kantar Media, which tracks ad spending of all kinds. It goes to the states and markets where the hot races are, he said. What’s more, digital media will be stepping up efforts to take more of the political dollars, he said. “They smell the opportunity.”

Ad Spending Hit Hard In Second Quarter

Ad spending was down another 3.9% during second quarter, according to new data from Kantar Media, following a 4% drop in first quarter. TV was down 4.5%. A few years ago, this would have been a clear indication that the media economy is struggling. But these days, with advertisers pulling back on traditional media in favor of cheaper, better-targeted new media, the declines are as much an indication of the changing industry as they are a weakness in the ad economy.

Kantar Invests In Firm To Track Programmatic

WPP’s Kantar Media on Tuesday announced it has invested in BIScience, a data analytics firm. The deal signals Kantar Media’s official foray into programmatic media measurement, a space the company had only implicitly measured in the past.

Kantar, ComScore Offer Cross-Media Data

The companies’ integrated measurement approach is designed to deliver faster, smarter solutions for advertisers and broadcasters. “As advertising spend on integrated cross-media campaigns increases, there is a growing demand for solutions that bring together TV and Internet audience measurement to provide cross-media reach and frequency,” said Andy Brown, Kantar CEO-chairman.

KANTAR MEDIA DATA

A Disappointing Year For Ad Spending

Even years are supposed to be good ones for ad spending. There’s the Olympics, an election, and last year there was even the quadrennial World Cup. But none of those were strong enough to cancel out the bad year for traditional media, which was hit with more ad spending declines. Ultimately that led to disappointing spending in a year that was supposed to be quite strong. Ad spending was up 0.7% for the full year, according to Kantar Media, to $141.2 billion.

KANTAR MEDIA RESEARCH

Decade Of Super Bowl Spend Tops $2B

Kantar Media-compiled historical advertising trend data reveals increasing prices, growing competitive clutter, expanding social media footprint and high sponsorship value for the Big Game.

KANTAR MEDIA DATA

Spot TV Climbs 5.2% In Third Quarter

U.S. television ad spending as a whole increased 6.5% in the third quarter and was the only sector in the analysis with year-over-year growth.

Rentrak Completes Kantar TV Purchase

The $128 million deal creates, Rentrak says, creates a massive and passive measurement service.

U.S. Ad Spend Hits $35B In First Quarter

Winter Olympics ad spending helped push up overall U.S. advertising nearly 6% for the first quarter. U.S. advertising revenue for the first three months of 2014 was $34.9 billion, with the Sochi games responsible for $600 million of incremental ad spend.

KANTAR MEDIA DATA

A Sluggish Year For Ad Spending Growth

It was a slog for sure, but ad spending did grow for the fourth straight year in 2013, despite tough comparisons to 2012. Revenue was up 0.9% for the full year, according to Kantar Media data released today, closing the year at $140.2 billion. The biggest gainer during 2013 was, no surprise, digital advertising.

KANTAR MEDIA ANALYSIS

Some Promise For Third Quarter Ad Spending

The U.S. media economy appeared to take a step back during third quarter, with ad spending declining by 1.9%. But that dip was entirely attributable to tough year-to-year comparisons with third quarter of last year, when Summer Olympic and record political spending took place. Take out those two biannual events, and third quarter ad spending would have increased, according to Kantar Media.

KANTAR MEDIA RESEARCH

Let The Black Friday Ad Blitz Begin

Though there’s already been some spending on Black Friday advertising, next week it will spike as retailers promote their holiday hours and holiday sales. The first big burst of advertising comes eight days before Black Friday, according to a new report from Kantar Media, whetting people’s appetites for the big day, which falls on Nov. 29 this year.

Spot TV Stumbles Without A Big Election

It falls 3.8% during the second quarter, largely due to to a $100 million decline in political dollars. Bright spots include automotive and communications. During 2Q 2012, spot advertisers spent $136 million on political. During 2Q 2013, they spent $100 million less. This decline in spending will get sharper as the year goes on, since the largest share of political dollars are spent closer to the election, during September and October.

Q&A WITH JON SWALLEN

Behind The Latest Ad Spending Numbers

The media economy is not as healthy as the growth rate suggests. Buyers should watch consumer confidence for second-half clues. Jon Swallen, chief research officer at Kantar Media, talks about what to expect from the rest of the year, the relative health of the media economy and what’s working for traditional media.

KANTAR MEDIA DATA

2Q TV Ad Sales Up 6% To $18.4 Billion

Favorable year-ago comps and a whole bunch of additional NBA playoff games helped lift second quarter TV ad sales revenue by 6% to $18.4 billion, according to a new report from Kantar Media. Spot was down 3% to $3.3 billion. Overall, TV spending accounted for a little more than half (51%) of the $35.8 billion that was invested in all U.S. media in the quarter.

Why Cable Revenues Are Up: More Ad Time

Cable has added an average of a 20-second spot each year since 2010, while broadcast is flat. Clutter concerns aside, more ad time equals more ad dollars.

Kantar, Twitter In UK TV Analytics Alliance

Audience measurement specialist Kantar Media has teamed up with Twitter to develop a new tools for TV planning and analytics in the UK. Under the alliance, both the firms will work together to provide detailed analytics data for UK broadcasters and media agencies.

Health Care To Generate $500M In Local Ads

Midterm elections aren’t until next year, but TV stations around the country are likely to see $500 million in politically themed advertising this year through early next year. The subject — or target in most cases — the Affordable Care Act.

KANTAR MEDIA RESEARCH

First-Quarter Ad Spending Comes In Flat

Broadcast TV saw ad spending drop 5.2% partly because of declining primetime ratings, according to Kantar Media.

Strong 3rd Quarter For U.S. Ad Spending

Total ad spending climbed 7.1% compared with the same period a year ago, according to a report from Kantar Media. The report closely tracks a report from Nielsen released days earlier.

KANTAR MEDIA ANALYSIS

Has Political Ad Spending Hit A Ceiling? No

Despite record political spending in swing states, there is still room for growth in some.

YTD Local TV Political Spend Topped $1B

Wells Fargo’s Marci Ryvicker says adding in network and national spot, political advertising on total broadcast TV increases to $1.33 billion for the year to date through Sept. 30.

KANTAR MEDIA RESEARCH

Ad Growth Slows Down In Second Quarter

Ad spending grew 0.9% in the second quarter of the year, after expanding 2.6% in the first quarter, according to new Kantar Media research.

Nielsen Sued For Billions Over Indian Ratings

New Delhi Television Ltd., India’s oldest and largest news network, filed a 194-page lawsuit in New York court late last week. NDTV accuses the Nielsen Co. of violating the Foreign Corrupt Practices Act by manipulating viewership data in favor of channels that are willing to provide bribes to its officials.

NIELSEN-KANTAR MEDIA RESEARCH

U.S. Still Lagging In Global Ad Growth

Despite the debt crisis in Europe, worldwide advertising continues to grow at a faster pace than U.S. advertising. Global ad spending increased by 3.1% during first quarter, according to Nielsen, compared to a 2.6% increase for the United States, based on Kantar Media figures. And forecasters are predicting that global spending will outpace the U.S. for the full year, despite the huge number of political ad dollars being spent stateside.

Q&A WITH JON SWALLEN

TV Was Hot In 1Q; Other Media Not So Much

Ad spending returned to positive territory during the first quarter, after falling during the final three months of last year, but that hardly means that the media economy is in great shape. More and more, it’s a case of haves and have nots, with television and outdoor posting solid gains and just about everything else struggling. Jon Swallen, chief research officer at Kantar Media, talks about whether the media economy is mending, why General Motors slashed its spending and what the prospects are for print.

KANTAR MEDIA RESEARCH

Ad Spending Is Back On The Rise

After fourth-quarter spending fell 1% to close out 2011, ad spending is moving back up again. First-quarter ad revenue rose 2.6%, according to numbers released this morning by Kantar Media, paced by big gains in spending on sports television.

Broadcast Nets See 2011 Ad Revenue Fall

Fox, which aired the Super Bowl, was the only Big 5 broadcast network to see gains, according to Kantar data. Spanish-language TV, however is on the rise.

Q&A WITH JON SWALLEN

Why Oscar Night Is So Hot With Advertisers

Viewership for the Oscars has been sliding for years, and last year’s ceremony was down nearly 4 million from the previous year. But ad pricing for the ceremony has been on the rise. Jon Swallen, SVP of research at Kantar Media explains why Oscar ad prices have risen, what it says about the economy and why the audience is so desirable.

KANTAR MEDIA RESEARCH

Ad Spending Grows In 2Q, But Slower

The growth in U.S. ad spending continued to slow in the second quarter of 2011, increasing 2.8% from the second quarter of 2010, according to a new report from Kantar Media. U.S. ad spending had increased 4.4% in the first quarter, the smallest rate of growth since ad outlays began rising again.

Kantar Makes Trio Of Exec Appointments

George Carens named President of Kantar Media Intelligence North America; Steve Davis becomes president of Kantar Media SRDS; and David Hamric is tapped as GM of Marx, a Kantar Media solution.

Nielsen, Kantar In Deal For DirecTV STB Data

Looking for greater access to valuable set-top box data for its local TV research products, Nielsen has made a multi-year deal with Kantar Media for its consumer viewing data from DirecTV set-top boxes. Nielsen will use Kantar Media’s DirecTView service in local TV audience measurement.