Interactive sponsorships boost revenues for local broadcasters
Interactive sponsorships allow broadcasters to immediately convert TV viewers into buyers for their clients — something no conventional form of advertising can do. Pictured is WCMH Columbus, Ohio’s Band of the Week on-air poll and mobile experience, sponsored by G&J Pepsi, as part of a Mountain Dew promotion.
The old adage says you can’t go home again. But in local TV, where getting ahead often means hopscotching the nation to take a string of bigger jobs in bigger markets, some local broadcasters have prioritized going back to where they were born or where they started out in the business. Recently, several of them have reached what they call the pinnacle of their careers by being tapped to run their hometown station. In many cases, those stations are legendary within their market, with historic legacies of serving their communities.
Sean Trcalek Named VP-GM Of KATC
The veteran Louisiana broadcaster is tapped by Scripps to lead its ABC affiliate in Lafayette, La.
KATC Moves Jim Hummel To Weeknights
Cajun Country Switches On Digital LITE
The Louisiana Immersive Technologies Enterprise (or LITE) Center, has lit a digital fire under media properties in Lafayette, La., where a new paywall at Gannett’s Daily Advertiser, some weather apps at KATC and lots of social media are livening up the local online competition.
