’22 Will Be Spot TV’s ‘Year Of The Test’
Executives from NBCUniversal Local, Magna Global, Zenith and Dentsu told a TVNewsCheck webinar last week that the move from GRPs to impressions, plus Nielsen’s inclusion of BBO homes in its measurement, will make for a year of transition before ratings normalize.
Spot TV Eyes ’21 Comeback, With Caveats
With the pandemic’s duration uncertain, top ad buyers and sellers say some national clients are shifting buys to local, while per performance, automation and OTT sales are helping towards a recovery. Read the story and/or watch the full video above.
Executives from E.W. Scripps, Amplifi USA, MagnaGlobal and Empower MediaMarketing to explore new categories, targeting opportunities and the industry’s progress toward automated selling in a panel at TVNewsCheck’s virtual TV2025 conference in October. Register here.
Focus On Advertising | Local Spot Revenue Shows Signs Of Life
A TVNewsCheck webinar on optimizing spot TV in this COVID-challenged economy last week found spot revenue picking up in some places, with steady rises since April’s low point. But concerns are afoot about Nielsen’s sample base and problems that may stem from its addition of broadband-only homes to the local TV currency.
TVN Focus On Advertising | TVB Driving Impressions-Based Ad Buying
“In our current multiplatform world, everything is now being sold on an impression basis except linear TV,” says TVB President Steve Lanzano. “We want local TV stations and the ad agencies to be able to sell and buy that way, too. We have been working with the buying agencies for some time behind the scenes and now we are going public.”
