Katz Television Group says these three new positions highlight its focus to advocate and develop new business for broadcast television.
The rep firm says his new position as executive vice president of business development and partnerships highlights its commitment to “develop new business and drive revenue for all Katz partners.”
Katz tested “awareness and interest” among 404 adults, 18 or older, in eight first-run shows on sale at NATPE. The most interest (69%) was shown in Bellum’s Mysteries of the Unexplained, while courtroom Palin Rules appealed to only 21%.
In this newly created position, Trevor Heaton will oversee the political vertical across all of Katz Television Group divisions and regions. He will focus on advocating local broadcast’s unique capabilities to key political ad decision makers.
The new agreement will provide the rep firm with ratings and demographic information for all 210 local markets.
The Katz 2015 NATPE Preview focuses on key business categories for television, including a new analysis this year comparing the strength of local broadcast to cable distribution outlets for syndicated properties. It finds local broadcast television delivers almost twice the audience of cable distribution.
The four Oregon stations owned by Patsy Smullen will switch from Petry to Katz on Sept. 15.
The new Ad Sales Operations team is designed to streamline TV sales and support new business development across the three Katz companies: Continental Television Sales, Eagle Television Sales and Millennium Sales & Marketing.
Double-digit declines in national spot since 2007, coupled with station consolidation, are the new reality for independent rep firms. Clear Channel-owned Katz Television Group recently whacked two top execs, Jim Beloyianis and Michael Spiesman; laid off about 10 other employees and closed offices in Tampa, Miami, St. Louis, Denver and Seattle. Those are cost-saving actions that Co-President Leo MacCourtney says will have a big impact as it moves to find new spot advertisers and get more orders from existing ones. It would be encouraging to know that the reps are working shoulder-to-shoulder with TVB in convincing advertisers and their agencies that spot is their best and most efficient buy.