“Now is the time to transition to a universal language of impressions. Katz Television Group supports the industry adoption of impressions for linear TV to enable cross-platform campaign integration at the local level,” said Katz President Leo MacCourtney.
Katz Television Group today appointed media industry veteran Joni Sinelli executive vice president, director of sales overseeing the Midwest region, effective immediately. Sinelli will be based in Detroit and will report to Craig Broitman, COO of Katz Television Group. In her new role, Sinelli will oversee the Katz offices in Chicago, Minneapolis and Detroit. Katz says this newly […]
Katz Television Group says these three new positions highlight its focus to advocate and develop new business for broadcast television.
The rep firm says his new position as executive vice president of business development and partnerships highlights its commitment to “develop new business and drive revenue for all Katz partners.”
Katz tested “awareness and interest” among 404 adults, 18 or older, in eight first-run shows on sale at NATPE. The most interest (69%) was shown in Bellum’s Mysteries of the Unexplained, while courtroom Palin Rules appealed to only 21%.
In this newly created position, Trevor Heaton will oversee the political vertical across all of Katz Television Group divisions and regions. He will focus on advocating local broadcast’s unique capabilities to key political ad decision makers.
The new agreement will provide the rep firm with ratings and demographic information for all 210 local markets.
The Katz 2015 NATPE Preview focuses on key business categories for television, including a new analysis this year comparing the strength of local broadcast to cable distribution outlets for syndicated properties. It finds local broadcast television delivers almost twice the audience of cable distribution.
The four Oregon stations owned by Patsy Smullen will switch from Petry to Katz on Sept. 15.
The new Ad Sales Operations team is designed to streamline TV sales and support new business development across the three Katz companies: Continental Television Sales, Eagle Television Sales and Millennium Sales & Marketing.
Double-digit declines in national spot since 2007, coupled with station consolidation, are the new reality for independent rep firms. Clear Channel-owned Katz Television Group recently whacked two top execs, Jim Beloyianis and Michael Spiesman; laid off about 10 other employees and closed offices in Tampa, Miami, St. Louis, Denver and Seattle. Those are cost-saving actions that Co-President Leo MacCourtney says will have a big impact as it moves to find new spot advertisers and get more orders from existing ones. It would be encouraging to know that the reps are working shoulder-to-shoulder with TVB in convincing advertisers and their agencies that spot is their best and most efficient buy.
The rep firm announced new executive positions today. Dave Bisceglia will be EVP of Eagle Television Sales. Chris Jordon will be EVP of Continental Television Sales. Artie Altman will be EVP of Millennium Sales and Marketing.
Leo MacCourtney and Craig Broitman, heads of the rep’s Eagle and Milliennium units, will take over for Beloyianis as co-presidents.
Katz’s Continental division replaces Cox Reps at seven stations: WKBW Buffalo (ABC); WMYD Detroit (MNT); KDLH Duluth, Minn. (CBS); WISE Ft. Wayne, Ind. (NBC); KSEE Fresno, Calif. (NBC); WHOI Peoria, Ill. (ABC); and KOFY San Francisco (independent).
Eagle Television Sales, a division of the Katz Television Group, today announced the promotions of John Dimeglio in Atlanta and Russell Fielder in Dallas to vice president, group sales managers. In New York, Michael Weiss is promoted to vice president, director of sales. Dimeglio began his career at Eagle TV as a sales assistant in 2000 in New York. […]
According to TVNewsCheck‘s exclusive survey of sales execs and media prognosticators, total TV spot revenue will drop 6% compared to last year, but when the biennial political dollars are factored out, so-called core spot will grow 4%, up on one percentage point from our original forecast last September. A stand-out first quarter is responsible for the core improvement. But the Japanese crises’ effect on the auto category is cause for concern.
Their station clients are grumbling and buying agencies are insisting that spot TV can be bought and sold like any other commodity. But the three survivng indie rep firms — Katz, Cox and Petry — are undaunted. In the face of multiple challenges, they are reinventing themselves confident that they can continue to prove their worth in the digital, multiplatform future.
Continental Television Sales, a division of Katz Television Group, today announced the promotion of four managers to vice presidents in Boston, Denver, New York City and San Francisco. Michael Donahue began his career at Katz as an account executive for Katz American TV in 1986. From 1990 to 1997, he worked at several television stations […]