DMA 192

East Coast Storm Is Local News In Montana

Cordillera Communications’ CBS affiliate KRTV Great Falls, Mont., has exactly one full-time reporter, Kay Rossi, on the Monday-to-Friday local news beat. So when Rossi called in stranded — snowbound with family in Connecticut, uncertain when she would be able to get back West — the tiny station’s managers were thrown into a staffing crisis. Then they improvised: They made her plight a news story.