The winners of TVNewsCheck’s first Social Media Excellence Awards describe how their stations have been able to monetize various experiments in targeting social media audiences that go beyond just repeating what’s in their news broadcasts. (Photo: Wendy Moger-Bross)
Hearst’s KCCI Des Moines, Iowa, took top honors in the small-medium market category in TVNewsCheck’s inaugural Social Media Excellence Awards. Its social media producer explains how the station captured a “beautiful moment” to lift it above the pack.
To honor innovative, creative and effective use of social media, this year’s NewsTECHForum on Dec. 10 will present the first Social Media Excellent Awards to WTVT Tampa, Fla.; KCCI Des Moines, Iowa; Josh Johnson of WSFA Montgomery, Ala.; and Kristen Hampton of WBTV Charlotte, N.C. After accepting their awards, winners will participate in a panel discussion moderated by Kim Wilson of Social News Desk.
The former KCCI producer returns to lead the journalism efforts at Hearst’s CBS affiliate in Des Moines.
The news leader of Hearst’s Des Moines CBS affiliate will step down at the end of 2018 after 39 years at the station, 29 as news director.