DMA 17

Telemundo Sneaks Up On Univision In Denver

As the booming U.S. Latino market reshapes everything from branding to prime time TV, the battle to capture Spanish-speakers’ attention is heating up in Denver. For this market’s 790,000 Hispanics, there has historically been one go-to TV source. KCEC, Entravision’s Univision affiliate, was by far the dominant Spanish-language station. Telemundo-owned KDEN trailed from a distance. Lately however, the challenger is on a roll.