KCRA Assistant News Director Jim Stimson Honored With Natas Governors’ Citation

Jim Stimson, assistant news director of Hearst-owned NBC affiliate KCRA Sacramento, Calif., has been chosen to receive a Governors’ Citation from the San Francisco/Northern California Chapter of the National Academy of Television Arts & Sciences. The award is given in recognition of outstanding and unique achievements or accomplishments by individuals, organizations, or companies which do […]

Brandi Cummings Promoted To KCRA Weekend Anchor

Hearst-owned NBC affiliate KCRA Sacramento, Calif., has promoted Brandi Cummings to the weekend anchor position. She joins Walter Makaula as co-anchor for KCRA 3 News on Saturday and Sunday evenings and begins her new role immediately. Since joining the KCRA 3 News team in April 2018, she has covered stories in Northern California ranging from […]

Comcast To Drop KCRA Sacramento From Some Systems

KQCA To Carry L.A. Chargers Preseason Games

Hearst Television’s MNT affiliate KQCA Sacramento, Calif., and the Los Angeles Chargers today set an exclusive multiyear broadcast partnership that makes KQCA the official TV home of Los Angeles Chargers football in the Sacramento-Stockton-Modesto market. As the Chargers’ official preseason television partner, KQCA will broadcast Chargers preseason games along with a locally produced pregame show. KQCA […]

Arleda James New KCRA General Sales Manager

She joins the Hearst NBC affiliate in Sacramento, Calif., from WHBQ Memphis where she was director of sales.

DMA 20: SACRAMENTO, CA

Ariel Roblin Named GM Of KCRA-KQCA

Hearst Television moves her from its KETV Omaha, Neb., to succeed the retiring Elliott Troshinsky as head of its NBC-MNT duopoly in California’s capital city.

DMA 20: SACRAMENTO, CA

Elliott Troshinsky To Retire As KCRA-KQCA GM

The local broadcaster caps a five-decade career including 20 years leading Hearst Television’s NBC-MNT duopoly in Sacramento, Calif.

MARKET SHARE

KCRA And WYFF Help Provide Meals For Communities

KCRA Reporter Accidentally Shows Naked Husband During At-Home Broadcast

KCRA Sacramento Reporter Max Resnik Leaves

DMA 20: SACRAMENTO, CA

Schnell Upped To KCRA-KQCA News Director

Derek Schnell succeeds Lori Waldon at Hearst’s Sacramento NBC-MNT duopoly after her promotion to GM of Hearst’s KOAT Albuquerque, N.M.

MARKET SHARE | DMA 20: SACRAMENTO, CA

KCRA Helps Raise $1.2M For Wildfire Victims

MARKET SHARE | DMA 20: SACRAMENTO, CA

KCRA-KQCA Raise $700K For Wildfire Victims

DMA 20: SACRAMENTO, CA

KCRA To Expand Weekday Morning Newscasts

Hearst-owned NBC affiliate KCRA Sacramento, Calif. (DMA 20), will offer more morning news on weekdays. On Monday, April 23, KCRA 3 Morning News will begin at 4 a.m., providing an extra 30 minutes of local news, weather and traffic coverage. “We are very excited to expand our weekday morning news coverage,” said KCRA-KQCA President-GM Elliott […]

MARKET SHARE | DMA 20: SACRAMENTO, CA

KCRA Brings City Leaders Together To Quell Unrest

DMA 20

Top 20 Market Social Media Report: Sacramento

DMA 20

KCRA Sacramento To Expand Weekend News

Hearst-owned NBC affiliate KCRA Sacramento, Calif. (DMA 20) is enlarging two weekend newscasts. Starting Saturday, Oct. 28, KCRA 3 News at 6 p.m. will expand to a full hour.  Then, on Sunday, Oct. 29, KCRA 3 News at 11 p.m. also adds an additional 30 minutes, providing a full hour of local news, weather and […]

MARKET SHARE | DMA 20: SACRAMENTO, CA

KCRA Helps Raise $900,000 For Wildfire Victims

DMA 20: SACRAMENTO, CA

KCRA News To Simulcast On Estrella Subchannel

Beginning Tuesday, Sept. 5, Hearst-owned NBC affiliate KCRA Sacramento, Calif. (DMA 20), will simulcast its 5 p.m. newscast on its Estrella TV Sacramento that airs on ch. 58.3. “We are excited to bring our award-winning newscasts to our Estrella viewers,” said Lori Waldon, KCRA news director. “We appreciate this opportunity to serve a very important audience.” […]

DMA 20: SACRAMENTO, CA

Walter Makaula Joins KCRA News Team

Hearst Television’s NBC affiliate KCRA Sacramento, Calif. (DMA 20), has hired Walter Makaula as a weekend anchor and weekday reporter. He starts Aug. 1. Makaula has a diverse background in television news that has taken him from one end of the country to the other. He worked most recently at WFOR Miami, where he anchored […]

DMA 20: SACRAMENTO, CA

Toni Valliere Joins KCRA Sacramento News Team

Hearst Television’s NBC affiliate KCRA Sacramento, Calif. (DMA 20), is adding Toni Valliere to the KCRA 3 News team on March 14. Valliere will anchor alongside Deirdre Fitzpatrick and Teo Torres on both KCRA Morning News (4:30-7 a.m.) and KCRA 3 News on My58 at 7-9 a.m.  Valliere comes to Sacramento from Hearst’s WISN Milwaukee […]

KCRA To Air Sacramento Mayoral Debate

Hearst-owned NBC affiliate KCRA Sacramento, Calif. (DMA 20), will host the first Sacramento mayoral debate live at the KCRA studios on Wednesday, April 6. Former State Senate Leader Darrell Steinberg, Sacramento City Councilwoman Angelique Ashby, former boxing champ Tony “The Tiger” Lopez and community activist Russell Rawlings have agreed to participate in the live broadcast […]

DMA 20: SACRAMENTO, CA

Del Rodgers, KCRA Sports Dir., Arrested For DUI

DMA 20: SACRAMENTO, CA

KCRA To Launch Weekday 4 P.M. Newscast

Beginning Monday, Jan. 25, the one-hour newscast will be anchored by Lisa Gonzales and Brian Heap, with weather delivered by KCRA meteorologist Eileen Javora. 

MARKET SHARE (DMA 20: SACRAMENTO, CA)

KCRA November Sweeps Elevator Pitch

MARKET SHARE: DMA 20

KCRA Investigates Slow Response At Hospital

MARKETSHARE WITH PAUL GREELEY

Toddler Kicks In $20 For KCRA Fundraiser

MARKET SHARE (DMA 20: SACRAMENTO, CA)

Murrow Award For KCRA’s Breaking News

DMAS 53 & 20

WLNE Anchor Dana Griffin Moving To KCRA

DMA 20 (SACRAMENTO, CA)

KCRA-KQCA Ready Earthquake Relief Drive

Hearst-owned duopoly KCRA (NBC) and KQCA (MNT) Sacramento, Calif. (DMA 20), and the Gold Country Region Chapter of the American Red Cross will hold a disaster relief drive on Wednesday, April 29.  Funds raised will benefit those in areas impacted by the Earthquake in Nepal. On April 25, a devastating magnitude-7.8 quake rocked the nation […]

DMA 20 (SACRAMENTO, CA)

KCRA Expands 10 P.M. Newscast On KQCA

Beginning today, KCRA 3 News at 10 p.m. on co-owned KQCA (MNT) Sacramento, Calif. (DMA 20), will expand to a full hour every night. In addition to the expansion, Hearst-owned KCRA announced several new journalists to its team. Rob Malcolm will co-anchor the expanded 10 p.m. newscast with Kellie DeMarco.  Malcolm will also contribute with […]

MARKET SHARE (DMA 20: SACRAMENTO, CA)

Comedy Is A Nice Change For News Marketers

DMA 20

Sacramento Sweeps: KCRA Tops Most Slots

DMA 20 (SACRAMENTO, CA)

KCRA-KQCA To Hold Typhoon Haiyan Relief Drive

Hearst-owned KCRA (NBC)-KQCA (MNT) Sacramento, Calif. (DMA 20), and the Capital Region Chapter of the American Red Cross will hold a disaster relief drive today. Funds raised will benefit those in areas affected by Typhoon Haiyan. Typhoon Haiyan swept across the central Philippines on Friday leaving a trail of massive destruction in its wake. With sustained […]

DMA 20 (SACRAMENTO, CA)

KCRA-KQCA Raises $365,000+ In Tornado Relief

Hearst-owned KCRA (NBC) and KQCA (MNT) Sacramento, Calif. (DMA 20), raised more than $365,000 in just one day to help the victims of the tornado that devastated parts of Oklahoma. “Once again, Northern Californians showed their generosity by helping us raise more than $365,000 for the American Red Cross relief efforts in Oklahoma,” said the […]

DMA 20 (SACRAMENTO, CA)

KCRA News Welcomes Back Eileen Javora

Hearst-owned NBC affiliate KCRA Sacramento, Calif. (DMA 20) announced that Eileen Javora is returning to the KCRA 3 News team from maternity leave. Javora will resume her duties as a meteorologist, joining the weekend news team starting Dec. 1. Javora has been with KCRA since March 2005. She gave birth to a daughter, Hazel, on April […]

DMA 20 (SACRAMENTO, CA)

Longtime Sportscaster Creighton Sanders Dies

DMA 20 (SACRAMENTO, CA)

Kevin Oliver Joins KCRA News Team

Hearst-owned NBC affiliate KCRA Sacramento, Calif. (DMA 20), has hired reporter Kevin Oliver. He joins the station from WFTV Orlando, Fla., where he worked for nine years. During that time Oliver covered NASA, from the construction of the International Space Station to the end of the space shuttle program. He also reported from Florida’s east coast during […]

DMA 20 (SACRAMENTO, CA)

KCRA-KQCA Sets Sandy Disaster Relief Drive

The Hearst Sacramento, Calif., NBC-MNT duopoly is raising funds for the American Red Cross today.

DMA 20

KCRA Sacto Anchor Exits For Rock Radio