Massive, internally-produced originals such as Lord of the Rings should sit alongside acquired content and aggregated channels and content to drive usage of the Prime Video platform, says Kelly Day, VP of international at Amazon. That spin on aggregation echoes the “flywheel effect” that Amazon executives regularly refer to, meaning the way that content and e-commerce businesses drive each other.
Digital media veteran Kelly Day is leaving ViacomCBS to join Amazon as VP of Prime Video International, a newly created role overseeing the ecommerce giant’s streaming video business in global markets. Day will join Amazon in early January 2022, reporting to Mike Hopkins, SVP of Amazon Studios and Prime Video.
Now that all the big media companies have launched at least one streaming service into the overcrowded U.S. market, it’s time to look everywhere else for more customers. Kelly Day, a long-time digital-media veteran, is president of international streaming services for ViacomCBS. She’s charged with the task of debuting ad-supported service Pluto and subscription service Paramount Plus into dozens of countries by the end of 2022.
NATPE Adds Five To Board Of Directors
Coming onboard in advance of the organization’s NATPE Miami event in January are NBCUniversal Telemundo Enterprises EVP Peter Blacker, Viacom Digital Studios President Kelly Day, MAG Managing Partner Shahid Khan, all3media International CEO Louise Pedersen and Verance CEO Nil Shah.
