TVN’S TV2020
Auletta: Broadcast Nets Making New ‘Frenemies’
Author Ken Auletta, who opened TVN’s TV2020 conference, says it’s risky for broadcast networks to sell programming to streaming platforms because advertising will continue to be a main revenue source for broadcasters and that allowing viewers to be conditioned to watching programming without advertising will not be beneficial to them down the road. (Photo: Wendt Moger-Bross)
The New Yorker staff writer and author of Frenemies: The Epic Disruption of the Ad Business will introduce TVNewsCheck’s annual daylong conference with a look at advertising’s tumultuous new ecosystem.
BOOK REVIEW
