Newsletters, documentaries, citizen journalism and better-quality UGC are driving better-engaged viewers in higher numbers to stations, leaders from Tegna, Graham Media and Sinclair said at a TVNewsCheck webinar last Friday, where they made clear that quality trumped novelty.
In the latest of TVNewsCheck‘s How To video series, Ken Haddad, digital special projects editor at Graham-owned WDIV Detroit, breaks down successful approaches to developing newsletters that connect with audiences and build meaningful — and revenue-generating — audience engagement. Watch more How To videos here.
Ken Haddad says he began the “Vaccine Hunter” project when he noticed a huge influx of emails and viewer feedback to the Graham Media NBC affiliate from people having trouble finding vaccines. “It is a once in a lifetime opportunity to offer life-saving information to our viewers,” he says.