Kerry Oslund, VP of strategy and business development for E.W. Scripps, has been spearheading testing of automotive applications of ATSC 3.0 at the Motown 3.0 Test Track in the Motor City. He’s learning a lot about data transfer to vehicles, receivability and where single and multifrequency networks will be playing a role. Note: This story is available to TVNewsCheck Premium members only. If you would like to upgrade your free TVNewsCheck membership to Premium now, you can visit your Member Home Page, available when you log in at the very top right corner of the site or in the Stay Connected Box that appears in the right column of virtually every page on the site. If you don’t see Member Home, you will need to click Log In or Subscribe.
Adam Symson, president and CEO of The E.W. Scripps Co., says leading the company isn’t a quarter-to-quarter proposition, but rather about taking a decades-long view. From that vantage, he sees a growing marketplace for podcasts and multicasting, along with a deepening the OTT sales business and ATSC 3.0’s longer-term potential as crucial fronts to buttress the company’s core broadcast business.
The former VP of strategy and business development for Tribune Broadcasting will lead the company’s next-generation television efforts including its ATSC 3.0 strategy and will help identify, develop and evaluate investment and partnership opportunities.
Crafting the right strategy for each service is crucial, broadcast executives say at TVNewsCheck’s OTT News Summit.
ABC News’ Kaizar Campwala, CBC’s Roma Kojima, Graham Media’s Jonathan Beard and Tribune Broadcasting’s Kerry Oslund will make up a panel examining some of streaming’s more vexing challenges at TVNewsCheck’s OTT News Summit on June 11. The Weather Channel’s Michael Senzon will moderate.
Unique content and targeted ads may yield future revenues, but stations are urged to not delay any longer.
The TV news and digital veteran will oversee strategy, business development and operational execution for the station group.