Adam Symson, president and CEO of The E.W. Scripps Co., says leading the company isn’t a quarter-to-quarter proposition, but rather about taking a decades-long view. From that vantage, he sees a growing marketplace for podcasts and multicasting, along with a deepening the OTT sales business and ATSC 3.0’s longer-term potential as crucial fronts to buttress the company’s core broadcast business.
The former VP of strategy and business development for Tribune Broadcasting will lead the company’s next-generation television efforts including its ATSC 3.0 strategy and will help identify, develop and evaluate investment and partnership opportunities.
Crafting the right strategy for each service is crucial, broadcast executives say at TVNewsCheck’s OTT News Summit.
ABC News’ Kaizar Campwala, CBC’s Roma Kojima, Graham Media’s Jonathan Beard and Tribune Broadcasting’s Kerry Oslund will make up a panel examining some of streaming’s more vexing challenges at TVNewsCheck’s OTT News Summit on June 11. The Weather Channel’s Michael Senzon will moderate.
Unique content and targeted ads may yield future revenues, but stations are urged to not delay any longer.
The TV news and digital veteran will oversee strategy, business development and operational execution for the station group.