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AOL, TV Marketers Need Digital Alliances

MediaPost | by TVNewsCheck

The new vision of AOL as a marketing partner for television programmers isn’t just bringing content to the Internet company’s array of entertainment destinations. Speaking at Variety‘s 2011 TV Summit, Kerry Trainor, SVP of entertainment for AOL, who heads all entertainment platforms, says key in inking television marketing partnerships is: “How do we build custom distribution systems.”