He succeeds Kevin Cuddihy as the executive overseeing Univision’s 128 TV and radio stations. Cuddihy will leave the company after a brief transition period.
Ion’s Brandon Burgess, Univision’s Kevin Cuddihy and Boston Consulting Group’s John Rose say that if you control content, the new means of distributing content — OTT and apps among others — will allow you to stay relevant as TV business and distribution models change.
Kevin Cuddihy named president of local media and Jessica Rodriguez becomes chief marketing officer.
The departure of the Hispanic network’s senior director of local and affiliate news was announced by Univision Television Group President Kevin Cuddihy and Isaac Lee, the company’s president of news.
Kevin Cuddihy, president of the Univision Television Group at Univision Communications, today joined the NAB Television Board. Cuddihy assumes the seat of Univision’s EVP-general counsel Doug Kranwinkle. In his position with Univision Television Group, Cuddihy oversees operations for the company’s 62 owned-and-operated television stations in the U.S. and Puerto Rico, including operations, programming and collaboration […]
Univision Television Group President Kevin Cuddihy says his stations are out to take business away from English-language stations, while warding off incursions on their own turf by the likes of NBCUniversal’s tenacious Telemundo and the soon-to-launch MundoFox. Key to that strategy is heavy investments in local news and close collaboration with other facets of Univision — network, radio and digital.
Kevin Cuddihy has been named president of Univision Television Group. Cuddihy had previously served as executive vice president of television sales for the company. In his expanded role, Cuddihy will oversee advertising sales, and will also guide the Spanish language network’s local programming, as well as encouraging collaboration between Univision Television Group and the Univision’s other properties.
A local Spanish-language television buy is an economically sound purchase in that not only are you accruing more eyeballs per dollar, but in most cases you’re probably not paying a premium for the opportunity. With 76% of today’s Hispanics choosing to speak Spanish at home, it’s imperative for marketers to understand that this language connects these valuable consumers to content, culture, country (of origin) and community.