TVN FOCUS ON ADVERTISING
TVN Focus On Advertising | TVB Driving Impressions-Based Ad Buying
“In our current multiplatform world, everything is now being sold on an impression basis except linear TV,” says TVB President Steve Lanzano. “We want local TV stations and the ad agencies to be able to sell and buy that way, too. We have been working with the buying agencies for some time behind the scenes and now we are going public.”
EXECUTIVE SESSION WITH KEVIN GALLAGHER
Economy, Competition Challenge Stations
The roller coaster stock market, competition from cable systems that can meet advertisers’ desire to target parts of TV markets and from national companies like Google and ESPN that have an eye on local digital dollars — these are some of the issues that Kevin Gallagher, EVP and local activation director at Starcom USA, sees stations dealing with.
