Broadcasters are more receptive than ever to buying their tech on an opex basis, but that doesn’t mean the capex model is anywhere near extinction, nor has a standard definition of software as a service settled in across the industry.
Broadcasters such as Sinclair and Vice are increasingly shifting playout functions to cloud platforms, seeking more flexibility and agility there and testing the waters with disaster recovery strategies, OTT channels and diginets. “In the cloud, you can build up a whole separate system in parallel, test it, then cut over to it,” says one consultant.
Coronavirus-necessitated remote workflows have spun up quickly and reliably to allow TV stations to keep broadcasting during the pandemic. There’s reason to believe they’ll stick around after the crisis subsides. Above: Avid Edit On Demand provides a full virtual production environment in the cloud, including Media Composer software and Avid NEXIS storage. (Source: Avid)
A zero-friction move to IP and the cloud
As broadcasters take stock of a changed world, their transition from hardware to software and ultimately the cloud has grown more urgent. For TAG Video Systems, the road to partnership boils down to a Zero Friction approach to technology, software licensing and even doing business. “For our content partners,” said TAG CEO Abe Zerbib, “it’s a big game changer.”
TAG Video Systems, a provider of integrated software-based IP probing, monitoring and multiviewer solutions, has named media and broadcast industry specialist Kevin Joyce as chief commercial officer for its worldwide […]
