Broadcasters such as Sinclair and Vice are increasingly shifting playout functions to cloud platforms, seeking more flexibility and agility there and testing the waters with disaster recovery strategies, OTT channels and diginets. “In the cloud, you can build up a whole separate system in parallel, test it, then cut over to it,” says one consultant.
Coronavirus-necessitated remote workflows have spun up quickly and reliably to allow TV stations to keep broadcasting during the pandemic. There’s reason to believe they’ll stick around after the crisis subsides. Above: Avid Edit On Demand provides a full virtual production environment in the cloud, including Media Composer software and Avid NEXIS storage. (Source: Avid)
TAG Video Systems, a provider of integrated software-based IP probing, monitoring and multiviewer solutions, has named media and broadcast industry specialist Kevin Joyce as chief commercial officer for its worldwide business operations. Joyce was initially retained to define and reposition TAG’s market status as the world’s only provider of a 100% software, 100% IP probing, […]