Weather drives local TV news ratings in an increasingly lively Oklahoma capital. The market’s economy was long driven by energy, defense and agriculture but it has diversified, including a growing biotech sector.
Welcome to another episode of Checking In, a Market Share weekly feature in which we survey local TV marketing and creative services directors to find out who they are, their challenges, their successes and their visions for the future. Today, we check in with Joe Kozlowski. He’s known by many as Promo Joe, and has been the creative services director at KFOR, Nexstar’s NBC in Oklahoma City, for almost 15 years.
New jobs posted to TVNewsCheck’s Media Job Center include openings for a general manager, news anchor, executive producer, integrated digital specialist, sales director, digital sales manager, account executive and news producer.
KOCO, KFOR, KOKH, KOCB and KAUT began broadcasting Thursday with NextGen TV technology.
Two local TV news directors and a general manager attended the Promax Station Summit last month in Las Vegas. After you read what they have to say about it, this may start a trend. “I am really glad I went,” said one. “To me, having both the news director and creative services director there to hear the same information is key,” said another. “I was taking notes like a fiend.”
KFOR, the Tribune NBC affiliate in Oklahoma City, has relaunched with a new tornado resistant studio and will now call itself Oklahoma News 4.
Tribune-owned NBC affil KFOR holds the lead spot among local media on social according to data from Shareablee, at least in terms of total social actions. But it’s seeing competition from Griffin’s KWTV (CBS), which leads the market in overall fans/followers.
Natalie Hughes, interim ND since September at the Tribune NBC affiliate in Oklahoma City, gets the permanent promotion.
“The new 4 Warn Storm Center will be designed from the ground up and stand as the centerpiece of the entire news operation. We’ll have the newest technology and the studios will be constructed utilizing the highest safety standards to withstand extreme severe weather so our team can deliver life-saving information on all digital platforms, without interruption, ” said Carlton Houston, news director of Tribune Media’s Oklahoma City duopoly.
News director Mary Ann Eckstein is leaving after almost 33 years and Mark Martin has come on board at the Oklahoma City duopoly as general sales manager.
Jim Boyer, GM of Local TV’s Oklahoma station, will leave by year’s end, to be followed by the current station manager Wes Milbourn.
U.S. Army Capt. Frank Razzano Jr. is spending a year as an intern in the news department of Raycom’s Savannah, Ga., CBS affiliate. He’s following a reporter and a photographer as they pursue stories, sits in on news meetings and studies the station’s marketing and promotion efforts. It’s all to learn techniques and skills that will help him do his Army job of convincing foreign populations to support the work of U.S. forces in their countries.
Local TV LLC’s KFOR (NBC) Oklahoma City says it is at an impasse with MSO Cable One over retransmission consent and may disappear from the MSO’s systems in the Ada, Okla., area as of New Year’s Day.
For Oklahoma City’s online media players, mobile has taken hold much sooner than anybody could anticipate. The city’s main newspaper and online leader The Oklahoman saw a nearly 70% increase in mobile traffic over the past year.
Local TV’s low-rated MNT affiliate has calculated that it may be able find its place in the 45th largest TV market by focusing on the large local community with connections to the military. If successful, Freedom 43, as the station is now calling itself, could prove the value of seeking niche audiences other than those based of gender, age or ethnicity, says Hofstra media prof Bob Papper.