The veteran media executive returns to the Central Valley to lead the group’s KSEE (NBC), KGPE (CBS) duopoly and YourCentralValley.com.
A new long-term agreement extends affiliation for five stations owned or operated by Nexstar: KGPE Fresno, Calif.; KREX Grand Junction, Colo; KLAS Las Vegas; WTAJ Altoona, Pa.; and WYOU Wilkes-Barre/Scranton, Pa.
For 60 years, KSEE and KGPE have competed inFresno, Calif. Now, after a pair of deals by Nexstar Broadcasting Group, the two TV stations have one owner and, by fall, will work under one roof. Construction work will soon begin at the KSEE facility to build new sets — equipped with high-definition equipment — for both stations.
It completes the $35.4 million buy of KGPE Fresno, Calif., and KGET and KKEY-LP Bakersfield, Calif.
It’s buying KGPE Fresno and KGET/KKEY-LP Bakersfield, both California, from Newport for $35.4 million and, in a separate deal with Mission Broadcasting, is buying WFFF and WVNY Burlington, Vt.
In Fresno, Calif., media players are vying for a portion of an online advertising business that is expected to grow 70% in the next three years. While daily Fresno Bee is the market’s leader, TV stations and pureplays are all trying innovative ways to secure a piece of the action.