Kia Motors plans to return to the Super Bowl next year with new advertising to help launch its new K900 rear-wheel drive flagship sedan in the United States. The car was introduced Wednesday at the Los Angeles Auto Show.
In addition to a season-long, on-air brand integration with the show, there will be digital activations that include sponsored challenges for the show’s contestants using various Kia vehicles, with the season winner getting the redesigned 2014 Forte compact sedan.
