UPFRONTS 2017
Upfront Volume Gains For ABC, Disney Kids
Latenight’s Jimmy Kimmel and a slew of new kids’ offerings drew advertisers to Walt Disney’s Disney/ABC TV, which notched gains in the volume of advance advertising commitments it sold in TV’s annual upfront. The results — announced publicly by the company — offer another signal that the market for TV advertising has been healthier than expected.
YALE UNIVERSITY STUDY
Product Placement As Junk Food Loophole
Companies that have pledged not to market unhealthy food and drinks directly to children may be turning to product placement on television shows instead of traditional ads to target youngsters, a new study claims.
