UPFRONTS 2013
Disney Kids Wraps Major Upfront Sales
Disney XD, Disney Channel and Disney Jr. networks saw a bump of 25% in total dollars over last year, likely because of new network Disney Jr., and because of improbable ratings juggernaut Doc McStuffins. Rarely do TV series premieres clock 1.08 million demo viewers at 9 a.m. — rarer still when the demo is kids ages 2-5. A source puts the overall CPM rise at an average of 6% above the industry average.
The sector took a hit when food companies came under government scrutiny, but it’s expected to make gains following a strong 2010.
