O’Reilly Warns Against Abusing Kidvid Flexibility

Michael O’Rielly, the FCC commissioner who authored the relaxation of children’s TV rules, says stations should not take advantage of the new rules to shirk their responsibility to children. “If bad actors blow through the restraints that are still in place or exploit the increased flexibility by broadcasting an infinite amount of infomercials, the next time the rules are updated, critics of your industry will surely be aggressive in swinging the pendulum back the other direction.”

Comments On Kidvid Rules Due Sept. 24