Social media experts say LinkedIn offers numerous advantages for TV newsrooms to seed their content including strong reach and relevancy for a desired audience of adult professionals and an early mover advantage.
To honor innovative, creative and effective use of social media, this year’s NewsTECHForum on Dec. 10 will present the first Social Media Excellent Awards to WTVT Tampa, Fla.; KCCI Des Moines, Iowa; Josh Johnson of WSFA Montgomery, Ala.; and Kristen Hampton of WBTV Charlotte, N.C. After accepting their awards, winners will participate in a panel discussion moderated by Kim Wilson of Social News Desk.
There are plenty of steps newsrooms can take to safeguard their Facebook pages against hackers. Guest columnist Kim Wilson walks through the basics — including never sharing credentials or login information — and what to do if hackers still break through and hijack a news organization’s most important social platform.
Today’s ratings system is in flux. Nielsen has begun using Twitter as a way to quantify viewing. And, broadcasters are betting social will play a big role in the future of how their programs are evaluated by advertisers. But no one has all the answers … yet. Learn how TV stations can use social media.