The home base for Amazon and Microsoft, Seattle has close to 300,000 tech workers. It boasts the highest proportion of advanced tech employees in the nation, according to a study from Burning Glass Institute. As a result, stations in DMA No. 12 work hard to reach users on the move. Seattle-Tacoma is a highly competitive TV market, with the traditional Big Four affiliates all in the hunt in key races.
KING Viewers Clearly Value Morning News In New Promo Campaign
A new marketing campaign from KING Seattle features viewers who have a strong affinity for its morning newscast. Jay Yovanovich, KING’s marketing director, says viewers reached out to the station to say they love watching the broadcast.
KING Seattle Covers Crime With Restraint And Substance
Crime is a legitimate topic for news coverage because of concerns about the public’s safety. KING’S mission in Seattle is to “cover crime in a way that helps them be informed and empowered in ways that make sense,” says News Director Julie Wolfe.