The NAB Educational Foundation will honor Gannett-owned KING Seattle; Capitol Broadcasting of Raleigh, N.C.,; and noncommercial WVIZ Cleveland at summer gala in Washington.
MARKET PROFILE: SEATTLE-TACOMA
Tech-Heavy Area Leads Way In Online Space
In a region known for tech innovation, traditional media companies — including TV stations and the first newspaper to go all-digital — compete in an arena crowded with blogs and community news sites, all seeking innovative ways to coax revenue from the Web.
Allowing original content to live entirely on other platforms has spread through online publishing with locomotive force. Some broadcasters are experimenting with it, but many worry it will erode traffic to their own websites and apps after spending years cultivating it.
