Robert Mc Allan, president of the two stations in New York/New Jersey and Wilmington, Del./Philadelphia, says he’s disappointed that the majority of long-form exposure given the presidential candidates from both parties has been in the debates presented solely over cable and satellite, leaving nearly 1.5 million over-the-air households in the New York and Philadelphia markets literally in the dark. He hopes to rectify that.
After a hard-fought effort to bring a TV station from Wyoming to Delaware, the Me-TV affiliate is finally up and running, and gradually rolling out to area cable and satellite television lineups. There’s little local flavor at this point on KJWP, but the station’s managing partner, Bob McAllan, said the first of the original programming is coming soon. Exactly how much local content, and the extent to which that programming focuses on Delaware itself, depends on how much advertising revenue it is able to raise, McAllan said.
After a five-year effort to win permission to move a television station from Wyoming to Wilmington, Del., the station’s owners finally plan to begin transmitting during the fourth quarter of this year. KJWY, owned by PCLLC of New Jersey, now will be known as KJWP, representing one of the few stations east of the Mississippi River to start its call letters with the letter “K.” The KJWP tower will be in Philadelphia, and it’s unclear where the studio will be located.