AIR CHECK BY DIANA MARSZALEK
KOLN Steps Up Its News In A Down Economy
The Gray-owned CBS affiliate in Lincoln-Hastings-Kearney, Neb., decided that it could secure its place by better serving the community when things were at their worst. It took advantage of the “bunker mentality” that has gripped other broadcasters, hiring news pros who had been ousted from larger markets, increasing its staff and launching a variety of new shows, a subchannel newscast and a website, momseveryday.com, that will serve as a model for similar sites on other Gray stations.
