Stations use all available dayparts and platforms to connect with Angelenos.
The 20-year Univision veteran will oversee the station’s sales, news, community affairs, operations technology, marketing and promotions departments.
A Los Angeles broadcasting pioneer is set to reach its 60th on-air anniversary this week, a milestone sparked by technological innovation in an earlier era of television. And it comes as Univision’s KMEX and other stations are under increasing pressure to reinvent themselves for a new era that brings new expectations from its core audience.
Univision’s KMEX Los Angeles today appointed Oswaldo Borraez anchor of Univision Los Angeles’ early evening newscast Noticias 34 a las 6 p.m. Borraez has been anchoring alongside Andrea Gonzalez since January. Marco […]
Virus Upended Local L.A. TV News Overnight
TV stations, including those in Los Angeles, have had to adapt quickly to the new normal of programming news while adhering to government mandates designed to stop the spread of the virus. While TV audiences continue to tune in to CNN and MSNBC for the latest national updates, they are also relying on broadcasters closer to home to apprise them of what’s going on specifically in their communities.
Exclusives
Santamaria New Univision Los Angeles Sales Dir.
Alejandra Santamaria to oversee sales efforts for the group’s two TV and four radio stations, joining from Univision Arizona.
The new apps will include livestream so mobile users can watch local newscasts in real time.
On A Primera Hora, Gabriela Teissier, Cecilia Bogran, Annabelle Sedano, Alejandro Mendoza and Ericka Flores will deliver information on lifestyle, culture, entertainment, technology, news, community affairs, traffic and weather beginning June 1 at 5 a.m.
Localism Recap: March 27
In a first for the Univision flagship, KMEX landed 20 nominations, including bids for hard news reporting, investigative reporting and reporting on crime/social issues. KNBC was second with 16 mentions, followed by KTLA (14), KABC (13) and Telemundo’s KVEA (10).
Univision’s KMEX Celebrates 50 Years
Los Angeles’ pioneering Spanish-language television station now boasts an estimated 8 million Latinos. KMEX has become one of the top-rated TV stations in the nation, making the flagship Univision Communications Inc. outlet a political powerhouse and the No. 1 source for Spanish-language news and entertainment in Los Angeles.
Los Angeles’ KMEX and Miami’s WLTV will be among the broadcasters deploying Dyle, the consumer-facing brand presenting live mobile TV.
Sandra Thomas becomes the Hispanic network’s senior director of local and affiliate news while Marco Flores is tapped to be news director of KMEX Los Angeles.
