TV stations, including those in Los Angeles, have had to adapt quickly to the new normal of programming news while adhering to government mandates designed to stop the spread of the virus. While TV audiences continue to tune in to CNN and MSNBC for the latest national updates, they are also relying on broadcasters closer to home to apprise them of what’s going on specifically in their communities.
Alejandra Santamaria to oversee sales efforts for the group’s two TV and four radio stations, joining from Univision Arizona.
The new apps will include livestream so mobile users can watch local newscasts in real time.
On A Primera Hora, Gabriela Teissier, Cecilia Bogran, Annabelle Sedano, Alejandro Mendoza and Ericka Flores will deliver information on lifestyle, culture, entertainment, technology, news, community affairs, traffic and weather beginning June 1 at 5 a.m.
In a first for the Univision flagship, KMEX landed 20 nominations, including bids for hard news reporting, investigative reporting and reporting on crime/social issues. KNBC was second with 16 mentions, followed by KTLA (14), KABC (13) and Telemundo’s KVEA (10).
Los Angeles’ pioneering Spanish-language television station now boasts an estimated 8 million Latinos. KMEX has become one of the top-rated TV stations in the nation, making the flagship Univision Communications Inc. outlet a political powerhouse and the No. 1 source for Spanish-language news and entertainment in Los Angeles.
Los Angeles’ KMEX and Miami’s WLTV will be among the broadcasters deploying Dyle, the consumer-facing brand presenting live mobile TV.
Sandra Thomas becomes the Hispanic network’s senior director of local and affiliate news while Marco Flores is tapped to be news director of KMEX Los Angeles.