MARKET SHARE | DMA 201: ST. JOSEPH, MO
How KNPN Is Creating Big Buzz On Facebook
MARKET SHARE
Weather, And Promoting It, Differs Everywhere
If your competitor has the most experienced meteorologists in town, and has marketed that position successfully, you can’t own it. So maybe your best option is to find another position that you can own, one that is unspoken, subtle and not so serious. Here are seven successful weather promotion strategies you can file for a rainy day.
DMA 201: ST. JOSEPH, MO